Travis Hornbuckle 👋

Success Operations Analyst

I work at the intersection of systems and student behavior - reducing friction, improving engagement, and helping students complete what they start.

Always open to talking student systems and engagement. LinkedIn or email both work.

What I'm Focused On

  1. Unifying Student Communication

    Communication Strategy

    Bringing chatbot, contact center, and outreach efforts into a more cohesive student communication strategy.
  2. Measuring Engagement + Resolution

    Analytics + Outcomes

    Building clearer ways to understand outcomes across systems, including engagement patterns and resolution-focused metrics like DRR.
  3. Reducing System Fragmentation

    Systems Alignment

    Exploring ways to make disconnected student-facing tools feel more aligned across Banner, Navigate, and support systems.
  4. Building Scalable Workflows

    Process Design

    Designing repeatable outreach and coaching processes that reduce manual effort while improving consistency and visibility.

Current Work

  1. Improving Registration Completion

    Student Progression

    Students often reach registration but stop due to unresolved holds without clear next steps. I’m working on identifying students with active holds and aligning outreach to explain the specific issue and how to resolve it. The goal is to move students from intent to completed registration more consistently.
  2. Improving First-Contact Resolution

    Contact Center Operations

    Students often reach registration but stop due to unresolved holds without clear next steps. I’m working on identifying students with active holds and aligning outreach to explain the specific issue and how to resolve it. The goal is to move students from intent to completed registration more consistently.
  3. Unifying Student Communication

    Communication Strategy

    Students receive messages from multiple systems with inconsistent timing and tone. I’m working on aligning chatbot, contact center, and outreach messaging so communication feels coordinated and supports the same next steps instead of competing for attention.
  4. Reducing Operational Friction

    Systems + Workflow Design

    Staff often rely on manual steps across disconnected systems to complete routine work. I’m focused on simplifying workflows and improving visibility so teams can support students more efficiently without duplicating effort or switching between multiple tools.